SEO Category

Google utm tags duplicate content issues

In: Google, SEO

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As Marian explained, adding Google seoblogr.com/google-analytics/google-analytics-utm-tags/">utm tags may cause duplicate content issues. I have to admit i did not knew about it and i decided to share what i have found about that topic with [...]

Google web crawlers

In: Google, SEO

There are different types of search engines that use different methods of searching the Internet resources.
Robots read only links located on already found websites and based on that they create tree-like link hierarchy. Spiders read the whole content of a website, the title, links, the document text and information inside meta tags. There are alsoengines [...]

Google PageRank system

In: Google, SEO

The source of Google success is page ranking system called after Larry Page, Google PageRank™. It is a mathematical algorithm calculating the importance of a website according to many onsite and offsite factors.
Basically, a website that has more inbound links will be higher in search engine results page (SERP) than the same website with less [...]

Google File System

In: Google, SEO

Google File System (GFS) is a file system developed by Sanjay Ghemawat, Shun-Tak Leung and Urs Holzle for Google to handle rapid growth of the company’s infrastructure and to suit their needs. The company was looking for a way to improve the stability and reliability of their services and the only reasonable way to do [...]

Types of search engines

In: Google, Microsoft, SEO, Yahoo

Search engines can be divided to author-controlled, editor-controlled and user-controlled. Google and AltaVista belong to the first group as they create their rankings based on the keywords found on indexed websites. Second group represents Yahoo! and LookSmart, which add sites to catalogs creating a tree structure. User-Controlled group can be represented by Direct Hit. This [...]

What is Google

In: Google, SEO

Internet is no longer reserved for scientists. Nowadays millions of users add content to billions of web pages every day. It has became fast growing medium with over 1,173,109,925 users. There is more than 100 million registered domain names and about 8 billion pages. The information became the most valuable possession. But how, among so [...]

How Google search engine works?

In: Google, SEO

Couple of years ago i wrote an article about “How Google works” and i have decided to review it and publish it in parts for better understanding and segmentation. Here is the outcome:

What is Google.
Types of search engines.
Google File System (GFS).
Google PageRank system.
Google web crawlers.

I will release each topic at a time so you have [...]

rel=”canonical” SEO tags

In: Google, Microsoft, SEO, Yahoo

For a long time webmasters and SEO specialists tried to fight with canonical issues on websites by using 301 redirects, different website architecture etc. Now Google, Yahoo! and Microsoft worked together and developed a canonical tag that helps get rid of the canonical issue once and for all. Ask have also implemented that tag into [...]

How to properly run a successful SEO campaign

In: SEO

There are several steps that you can take in order to maximazie your SEO efforts. Keeping those steps in mind can greatly increase your outcome from your campaigns.
Set-up your goals
To properly measure the effects of your campaigns you need to have some metrics against which the outcome can be analyzed. You need to set-up the [...]

Are there any shortcuts in SEO?

In: SEO

Where is one way, there is another way too. When someone discovers something new, there are always many people trying to do the same with less effort, cheaper, faster, better than the originator. Does it also include search engine optimization? Can you really make some shortcuts in SEO?
Making a shortcut means spending less time, less [...]

About this blog

Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)

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