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What makes one ads to have good click through ratio while others are avoided by the users? The seoblogr.com/index.php/how-to-write-great-ad-copy-15-tips-to-write-great-ad-copy/">ad copy of course. So what makes one ad copy better than the others?

Here are 15 tips on how to write great ad copy:

1. Create attractive headline - the kind of headline that will catch peoples eyes and make them click to find out more about your product/services.
2. Write in plain language, don’t use jargon (unless you want to attract the kind of people that actually use it to search for things on the Internet).
3. Dare to be different.
4. Test, test and test some more. Check the results, see if being funny pays off. Maybe you should be more serious in your ad copy. Don’t expect to write great ad copy at first try. Develop ad copies that work well and make them work even better.
5. Check your competition ad copies. See if they work. See what you can improve to get more sales.
6. Be clear and understandable. Let your target audience know exactly what are you offering.
7. Describe your product/service unique features.
8. Tell your customers how will they benefit from using your product/service.
9. Show why are you better than your competition and why customers should pick you.
10. When writing an ad copy put yourself into your customers shoes. Try to understand what they need, in what kind of situation the are. How do they think? What would you search for if you were them? What would encourage you to click or read the ad copy?
11. Be friendly, inviting, make your customers feel good about your website. Make them feel like home.
12. Run a selling promotion and create a special ad copy just for this purpose. People love promotions. Offer them special discounts available only by clicking through the ad copy link and nowhere else.
13. Don’t over promise. Never promise things you may not fulfill. People can smell scam and if they do they will run away.
14. Be proud of your products/services. Self confidence is important. When people feel that you are not sure about your services why would the be sure about them and hire you or buy your products?
15. Be creative, innovative. Don’t repeat the same ad copies over and over again.

To write great ad copy you need to know your target audience, your products or services, have a bit of luck, experience and do it in the right way in the right time.

Great ad copy passes away. What was successful yesterday may not be so successful today. You need to constantly develop your ad copy, work on it. Developing a great ad copy is a process, so start today before your competition will do it for you.