Pawel Szulencki Search Engine Optimization/Marketing blog.
Google Keyword Tool search volume data
10Jul2008 Filed under: Google, Keyword research, News, SEO Author: Pawel Szulencki
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Google Keyword Tool is now equipped with search volume data. Thanks to this feature you’ll be able to…
…see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.
Picture from Google.
The search volume data are available in Approx Search Volume [Previous Month] column.
Search volume data is useful in many ways:
- Shows you how many time a term or phrase was searched for in Google during the previous month (approximately),
- Lets’ you chose keywords with high search volume and low advertiser competition,
- You can plan your ad campaign in more detailed way as you may see how much traffic you may expect to get for certain keyword and you may prepare accurate budget for spendings,
- Chose most accurate keywords for your website that may bring the most qualified traffic to your site.
Google AdWords blog post: http://adwords.blogspot.com/2008/07/keyword-tool-updated-with-search-v olume.html
Google AdWords help center: http://adwords.google.com/support/bin/answer.py?answer=96571
How to use Keyword Tool: http://adwords.google.com/support/bin/answer.py?answer=25918
Google External Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Sphere: Related Content- Tags: Google, Keyword Tool, search volume data
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About this blog
Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
Goran Web (1 comments.)
March 14th, 2009 at 11:04 pm
I am looking for some advice on the Google tool, I wonder if you can help.
I often search and there are 1000’s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000’s on an average month.
Your help would be greatly appreciated.
Pawel Szulencki (171 comments.)
March 15th, 2009 at 3:17 pm
@Goran Web: The fact that it says “Insufficient data” doesn’t necessarily mean there was no search traffic to that keyword. If the keyword has seasonal manner (eg. keywords related to valentines day, mother day, x-mas) it is possible that on average it has thousands of searches, but in the previous month it doesn’t have any search volume. It can happen if its March for example and you want to research on x-mas related keywords. Those keywords may show “insufficient data” for March, but on average it may show different numbers.
Now, if the keyword is not of seasonal manner, than it may simply mean that Google does not have enough data to support the search volume with any precise numbers. I suggest looking at average volume data and check that volume number with numbers from different keyword research tools, such as MSN or Wordtracker. It should help to compare data from different tools.
Ben(new comment)
September 1st, 2009 at 12:37 pm
I am looking for some advise on the keyword tool. I am currently building a site for a company that will be selling Christmas items and they have asked me to look up what keyphrases were most popular last year on the build up to Christmas.
Is there anyway I can find out what the search data was for various months last year for different key phrases?
Any help greatly appreciated…
Borje(new comment)
September 27th, 2009 at 3:56 pm
this article is very interesting and very informative, a lot of people including myself can learn from this site, great work!!! hi five for you!!!