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Welcome back! Thanks for sticking by.

I guarantee that your website for desired keyword will appear on 1st place in Google search engine.

And now seriously, how many times did you heard that before? How many companies “guarantee” you will get first place in any search engine?

I’m sure it’s tempting offer. But ask yourself this question: can any company order Google to do anything? I don’t think so. So how can a company guarantee you WILL get top rankings? Well, they simply can’t.

They can guarantee they will do all they can, that they will use all their knowledge and resources to make as much positive impact on your website as possible. They can guarantee the use of white hat seo techniques in their work. But they simply can not guarantee you will certainly, 100% sure get to position no.1 for desired keyword.

Of course if your desired keyword is “guaranteedfirstplaceingoogle” than you may be sure you will be on first place in Google, but do you really want that?

In general im very skeptical when i see guaranteed-like offer in seo business. So why so many companies use that marketing language in their business plan? I guess they believe people are skeptical too about thngs they don’t know and they want to be sure they will get desired results for money they pay. And in some way it makes sense.

But IMHO it’s far better to educate your clients, tell them how they can benefit from long time seo process and how can they succeed in their business without chasing for no.1 position for “hosting” keyword.

So stop guaranteeing top rankings and start concentrating on high ROI, high CTR (when involving PPC campaign) and long term steady targeted traffic to your clients websites.