Pawel Szulencki Search Engine Optimization/Marketing blog.
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As you all know, images on your website should also be optimized for the purposes of search engine optimization. Why? - you may ask. Because images are parts of your website that send an message through image to your users. It may be a 50% discount offer or special promotion. While your users will see all the images on your website, search engines are blind for them. The simply can not “see” and “read” images (not yet, but its going to change soon). Thats why it’s important to help them understand images meaning.
Search engines can only read text and luckily images can also be described with text. An image is worth a thousand words. But which words are those?
In search engine optimization is it important to describe images correctly with use of keywords relevant to your website. a simple alt=”image description” tag help search engines understand image meaning. In this tag you should describe as accurately as possible what the image is about with use of keywords (preferable, thought not always possible). BY adding this tag you also allow users see description of the image in case if an image is not loaded from the server due to any reason. That way they will still understand image meaning and be able to react to it.
Optimizing images will help search engines understand their meaning and may help bring some additional traffic from vertical search engines, such as image search engines. It is true that it will not be huge amounts of traffic (as long as your main websites purpose are not pictures), but you will see some visitors coming to your website from those vertical search engines. And soon, when advanced search engines will be fully developed image search will bring much more targeted traffic and also thats why its good to care about image optimization now.
For now, add alt=”" tag to your images with appropriate description with use of keywords. Don’t try to spam this tag with multiplying keywords or stuffing this tag with dozens of sentences with no meaning. It doesn’t work anymore. Optimize your images well and you will see increase of traffic from vertical search engines.
Sphere: Related Content- Tags: SEO, universal search
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About this blog
Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
Web Templates (6 comments.)
February 8th, 2009 at 11:58 pm
You can also add a title tag to images.
On examination (1 comments.)
February 9th, 2009 at 12:57 am
Another tip is in css classes, use keywords in there too. Again not being spammy about it but get the keyword in and its another vegetable in the SEO soup!
On examinations last blog post..Remedy UK, junior doctor jobs, and how does this current medical students?
Pawel Szulencki (171 comments.)
February 9th, 2009 at 8:10 am
@Web Templates: @On examination: Thanks for the tips guys.
Mike (1 comments.)
February 13th, 2009 at 5:33 am
very good point, alot of bloggers overlook this. Some of my images have actually brought alot of traffic from Google Image Search!
Mikes last blog post..Does Roberto Alomar have AIDS?
Information on gifts (3 comments.)
March 13th, 2009 at 3:11 pm
yes, adding alt tag and title tag to images gives good result in SEO
InternetMarketing ABC (1 comments.)
April 3rd, 2009 at 10:29 am
Great post - I just wrote about a similar topic and shared some additional tips for SEO specifically using Google image search, you can check it out here
http://internetmarketingabc.com/?p=206
I think you’ll find some interesting tips there.
InternetMarketing ABCs last blog post..Google Image Search For Super SEOs