Pawel Szulencki Search Engine Optimization/Marketing blog.
Just passed Google Analytics Individual Qualification (IQ) certification
12Mar2009 Filed under: Google, Google Analytics, News Author: Pawel Szulencki
(2 votes, average: 5.00 out of 5)
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If you didn’t know, Google recently started a Coversion University with Google Analytics Individual Qualification (IQ) test. It consists of a set of online presentations that you can watch free of charge and when you feel knowledgeable enough, you can take a test which cost $50 one time fee. I just finished that course and passed the test and i wanted to share some thoughts about it.
I think that the presentation part is a very good resource of knowledge about Google Analytics, although it could be also available as a text version for those who want to read more about Google Analytics. The slides go too fast sometimes and its hard to read them and listen to the speaker at the same time. Nevertheless its a valuable source of information and you can learn a lot by watching those presentations.
The test part covered all information that you can find in the presentations, so it is advised to watch the presentations before you start the test. The test is 90 minutes long and consists of 70 questions. You can pause the test and if you fail at the first time you can re-take the test only once during 30 days. You have to pay $50 each time you re-take the test. The passing score is 75% and upon successful completion of the test you will be awarded with the following certificate as a PDF file:
On the bottom left corner it shows the number of certification. I am the 258th person to pass the test 
- Tags: certification, Google Analytics, test
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About this blog
Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
Frank Polenose (1 comments.)
March 12th, 2009 at 8:08 pm
Firstly - well done on passing this! This is something I would love to do so I will look into it.
Pawel Szulencki (171 comments.)
March 12th, 2009 at 8:24 pm
@Frank Polenose: I think its worth doing. You even dont have to take the exam, the course itself is free of charge and its very valuable source of information about Google Analytics. I think its very useful for everyone.
Writers Needed (1 comments.)
March 12th, 2009 at 10:52 pm
This is interesting. So if I take the exam, will I pass? As long as it is free of charge, I am fine with it
Pawel Szulencki (171 comments.)
March 13th, 2009 at 12:30 am
@Writers Needed: It costs $50 for the exam. I advice watching the presentations before you take the exam. Good luck.
Blogging Tips (1 comments.)
March 14th, 2009 at 12:04 am
but what do you actually need it for
too much info to google is never good i prefer other analytics but nice u passed in 1st test !
Pawel Szulencki (171 comments.)
March 15th, 2009 at 8:42 pm
@Blogging Tips: I like to test myself and that’s why i did it. Im also waiting for Yahoo! analytics software to roll out this year for the public. I want to see myself if its as good as they say.
Website Designer (1 comments.)
March 17th, 2009 at 12:00 pm
I will definitely try this one..sounds interesting and having certificate is quite nice
Thanks for bringing this up.
Regards,
Jacob
Sunil Pathak (2 comments.)
March 20th, 2009 at 11:49 am
Congrats Pawel
this sounds like a good fun and knowledge combination , i might test my IQ too
Sunil Pathaks last blog post..Are you Slow Poisoning Your Blog?
Robert Drózd (1 comments.)
March 24th, 2009 at 12:34 pm
Congratulations. Nice to see another GA Pro in PL.
Robert Drózds last blog post..Skrajnie nieużyteczne serwisy, których jednak używamy
Pawel Szulencki (171 comments.)
March 24th, 2009 at 1:25 pm
@Robert Drózd: Hi Robert, also congratulations as you are also GA certified individual. I agree that the IQ certificate should be easier accessible as it is with Google Advertising Professional. That pdf diploma is not enough to show to other people.
lowongan kerja (1 comments.)
March 25th, 2009 at 10:28 am
thanks for your info…nice article…this is very helpfull for me…
lowongan kerjas last blog post..Lowongan Kerja Asisten Pribadi-Sales Tangerang-Jakarta
Jamil Wright (1 comments.)
March 28th, 2009 at 12:19 pm
This is interesting. … i might take the exam and test my IQ too..
Atlanta Video Production (1 comments.)
April 4th, 2009 at 8:14 am
Congrats on the certification…
Atlanta Video Productions last blog post..Nothing Will Be Impossible For You!
Adam Jenkins (1 comments.)
April 6th, 2009 at 2:39 am
Congratulations for passing the test and thank you for sharing us the experience. Perhaps this could be the next big time as far as IT certifications(like a Microsoft certified or Cisco Network certified).
Rose from FineCraftGuild dot com (1 comments.)
April 10th, 2009 at 12:10 am
Congrads first of all. Secondly, why did you get that certification? How is that of use?
Were the tutorials useful in that you learned new stuff that you didn;t know before you embarked on this project??
Rose from FineCraftGuild dot coms last blog post..Easter Crafts for Kids: Groovy Paper Mache Egg Holders
Bryan Cohen (1 comments.)
April 11th, 2009 at 12:38 am
This sounds like something I need. I’m just getting started, but there’s no reason not to level myself up early :).
Did you find out anything new as a result of the presentations? It’s fine if you don’t want to share and you’d rather we spend the $50 first :).
Bryan Cohens last blog post..Apr 9, Smart Goals
Auto Insurance (1 comments.)
April 16th, 2009 at 7:05 am
thanks for this information. I have a question where can get this certification?
Multi Asset (1 comments.)
April 16th, 2009 at 12:45 pm
Hello,
nice post I like your site very well and continue to do so. I have brokemark your site.
hendri susanto (1 comments.)
April 17th, 2009 at 2:36 am
thanks for this awesome information. very helpfull for me to understand about google analytics, and I never use it, so thanks for this information
Franklin Bishop (1 comments.)
April 18th, 2009 at 5:08 am
Why do you have to pay to take the test?
Franklin Bishops last blog post..What is Twitter and Why Join Twitter?
Inchirieri Bucuresti (1 comments.)
April 21st, 2009 at 10:46 am
From where can i get? Can’t find anywhere…
Pawel Szulencki (171 comments.)
April 21st, 2009 at 10:22 pm
@Rose from FineCraftGuild dot com: I took that exam to test myself. The tutorial did have things i did not know about before so its definietely worth to take a look at it.
Pawel Szulencki (171 comments.)
April 21st, 2009 at 10:23 pm
@Bryan Cohen: Yes, i would recommend the free tutorial to everyone. There are many information that can satisfy both the beginner and intermediate users.
Pawel Szulencki (171 comments.)
April 21st, 2009 at 10:24 pm
@Auto Insurance: http://google.starttest.com/
Pawel Szulencki (171 comments.)
April 21st, 2009 at 10:25 pm
@Franklin Bishop: Thats the rule. $50 for a certification is really not so much in my opinion.
Tomasz Banas
April 22nd, 2009 at 11:31 pm
I was looking for GAIQ information and look where it got me. Pawel, why didn’t you brag about it?
CONGRATULATIONS!
btw. I’m looking to hear from you.
Steel buildings (1 comments.)
April 23rd, 2009 at 2:18 pm
Really its a nice blog,i like it.Thanks for sharing it.
roan (1 comments.)
May 14th, 2009 at 12:08 pm
this seems to fun let me try hand on this anyhow is this really free of charge ?
roans last blog post..Google taking inputs on from Netbook users for Android
joan (1 comments.)
May 14th, 2009 at 2:06 pm
how do we know whther this test will realy help us in our near future
joans last blog post..Apple clearing iPhone 3G stock via Apple store online?
Pawel Szulencki (171 comments.)
May 16th, 2009 at 4:17 pm
@roan: No, to take the exam you need to pay $50. The online course is free though.
Pawel Szulencki (171 comments.)
May 16th, 2009 at 4:20 pm
@joan: Take the test if you want to prove yourself, check your knowledge or if you really like taking the tests. Otherwise learn from the online course and im sure it will help you in understanding Google Analytics a bit better which may help you in your business.
SEMinAZ
May 18th, 2009 at 7:32 pm
Hi Paul, congrats on passing the test. I just took it on Friday and was able to pass with a 90%. While I use GA all day, I spent the extra time watching the videos on ConversionUniversity.com, and also read through a list of overview notes I found online. I also found it extremely helpful to have GA open with a few accounts (at least one with ecommerce) so I could hop into the reports if I wasn’t sure.
The area I found most difficult was around the different JavaScript calls that I wasn’t familiar with, some of the profile features, and in general the structure of some to the questions (ex. choose all that apply…it makes you think through each answer darn it!)
I’m in the process now of going over the material to teach my guys the info so they can take the test as well (when you’re done with the test it only tells you areas you should focus on and doesn’t divulge which questions you missed)
The next focus is around getting the GAAC certification…one step at a time
Harry(new comment)
July 10th, 2009 at 5:49 pm
Finished my test yesterday. It’s a bummer we don’t get a badge. I am now looking for work in this area and it would be nice if I had something to show! Was thinking of listing it here http://galearning.com/gaiq-request.php
Harry´s last blog ..Flash memory rebound good for Samsung, bad for netbooks
sheen(new comment)
October 22nd, 2009 at 2:03 pm
Hey congrates,
I am preparing for GA exam, Can you plz let me know what kind of question you got to get more ideas and what important things I need to concentrate much. Your guidance will be supportive for me. Hope to get a response from your end. You can send me your advice @ sheen.gaur@gmail.com
Pawel Szulencki(new comment)
October 23rd, 2009 at 10:41 pm
@sheen: Email sent. Good luck on your exam.
Sandra(new comment)
November 16th, 2009 at 6:08 pm
Congratulation buddy !!! Good to hear that you have become a certified.
We are delighted to announce here, we have become a Google Analytics and Google Adwords Qualified Individual Company.
It really a great motivation for us and our expert team. we are pretty sure that it will build confidence i our new and existing customers.
We are still upgrading work process to deliver the best to our clients.
Thanking you.
organic seo company india
Carlos Quintana(new comment)
December 1st, 2009 at 4:48 pm
Hi Pawel,
Thank you for this post. I would like to ask you something. I am planning to take the test but the other day I came accross a blog about Analytics and lots of people were complaining about the test. For instance, see this comment:
“Agreed. If not already in the works, we need a logo to display. If I have to say I got my Google Analytics Individual Qualification in text only, I might as well just call myself a Google Analytics Expert and save my $50.”
You mentioned that after passing the test you got a PDF certificate. Do you think this is good enough to prove (let’s say to a potential employer) that you are a Google Analytics expert?
Thanks,
Carlos
Carlos Quintana´s last blog ..Facebook, Twitter and LinkedIn numbers
Jon(new comment)
January 7th, 2010 at 3:32 am
Congratulations on passing the test! Would you say it was particularly difficult?
Aside from the knowledge that you get from studying for it, would you say that the certification is worth the time and $50? Do you think employers look at it?