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Google manual manipulation of search results is a fact. Google Quality Rater is a job position created by Google to manually check first 200 search results for most commercial key phrases. A Quality Rater has to visit websites and give them appropriate rates according to the Google guidelines.

The Google Guidelines for quality readers are available in pdf version [tip: save it on your desktop in case of broken link in the future].

How to get a Google Quality Rater job?

Go to the Google jobs, chose your preferred language and apply by email. Wait some time and if they are satisfied with your resume they will contact you. Read a Quality Rater review.

Google Quality Rater guidelines:

Query types:

• Navigational - a search for specific website. For example user typing an “IBM” keyword is expecting to find IBM official website on 1st position is SERP’s.
• Informational - searching for informations such as looking for more informations on Michael Jordan.
• Transactional - searching to buy a product or service (either online or offline), to download a software (free or paid), to perform some action on a website. This kind of query is NOT focused on the informations, but on resources that websites offer.

Rating scale:
a website can be rated with use of the following criteria:

• Vital - the highest grade available for Quality Rater to give to a website. A vital score is given if a query is a navigational type and a resulting page is the official web page of the query such as “download firefox” query is expected to show the official download page of firefox at http://www.mozilla.com/firefox/
• Useful - useful page provides a good answer to the user query, it’s not too broad and not too specific. Example of useful page is a highly educational, timely information page, an article on specific subject, “a page that allows to complete the intended transaction” or an important subpage of the site.
• Relevant - a page that is less useful, comes from less authority website or cover just some aspects of the query. “Examples of Relevant pages include a page with a brief article on the topic of the query or a less important subpage on the correct site.”
• Not relevant - websites that are not helpful or informative about the subject of a query but are still in some small way connected to the query topic. Examples include websites with links to authority, relevant information websites but that do not possess informations themselves.
• Off-topic - the website has zero relevancy to the query topic. It’s the lowest rating a page can receive.

Categories that do not fall into the rating scale:
the unrated websites fall into the following categories:

• Didn’t load - assigned to a page that returned 404 error, page not found, password required, 403 forbidden, server error and so on.
• Foreign language - a page that is loading correctly but is in different language than English and the query language. English language is never a foreign language.
• Unratable - when a Quality Rater can not rate the website for any reason.

Spam labels:
Qualty Raters can mark websites as spam if necessary.

• Not spam - if a website “has not been designed using deceitful web design techniques”.
• Maybe spam - if a website appears to be “spammy” but there is no 100% confidence that the website was created with use of deceitful techniques.
• Spam - definitely spam website.

Flags:
flags are used to mark websites that need attention.

• Pornography - a porn website.
• Malicious - unwanted code on site.

Read the whole pdf document for more details.