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Google trends is a tool that enables you to see what topics are popular in Google search engine over the years. The informations about user searches are stored, sorted and presented in easy to understand way.

Google trends is a great way to follow trends and user behavior over a long period of time. It’s also a good way to see when you should start prepare special holiday promotions, start a contest or introduce a new product.

Looking on user behavior may help you predict what is the best time to make the right move and when can you expect to gain the most from your actions. It also gives you a general idea on user preferences based on search volume of keywords.
Exampes:

Valentines day - see how soon should you start promoting your seasonal products,

Nike shoes - see in which cities/regions/countries this search query is most popular,

Firefox vs. Internet Explorer - check how fast did Firefox gained popularity over past years and became more popular than Internet Explorer.

Google Trends website: http://www.google.com/trends