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When you have complex campaigns with hundreds or thousands of keywords you may want or even need some help with managing your Google AdWords account. You may also use sharing option when you are outsourcing your Google AdWords campaigns.

In that case you will need to grant access to your AdWords account to other users. Here is how you do it:

• Register with Google AdWords program at http://adwords.google.com
• Login to your account and click on My Account tab.
• Go to Access page. This screen presents all users with their access levels to your AdWords account.
• Click on Invite other users to grant another user(s) access to your account.
• Enter name and email address of user you would like to grant access to. You may add more than one user at a time by clicking on Invite an Additional User on the bottom of the page.
• You also need to select one of three access levels: Administrative Access, Standard Access and Reports Access.
• Click Continue.
• Enter your name and personal message to the new user(s).
• Click on Preview the invitation to see the whole outgoing message. Click Continue.
• Click Send Invitation to finish.

After you send the message the user may accept it or decline it. In any case you will be notified about the status of your invitation in your account and by email.

New users will have to create their own logins to access your AdWords account.

NOTICE: If you share your AdWords account with any AdSense account using the same login informations, the new users will also have access to those AdSense accounts.

Access levels:

Administrative Access - it’s the highest level of access. Those users may invite other users, change access levels of other users, can edit, change and manage any part of the account with exception of login information and language settings.

Standard Access - users have almost the same capabilities as Administrative Access users with one major exception: they are not able to invite other users to share account access, change other users access levels or disable access to the account.

Reports Access - the lowest access level. Users with reports access level may only view and run reports.

How to change user access levels?

To change access levels of any users you have granted access to your Google AdWords account follow these steps:

• Login to your account and click on My Account tab.
• Go to Access page.
• Click on Change access level next to the user you want to edit.
• Change the access level by selecting the right radio button next to the appropriate access level.
• Save Changes to finish.

Every time you change access levels of other users, they will be notified about that by email.

NOTICE: Only user with administrative access can change levels of access for other users.