Pawel Szulencki Search Engine Optimization/Marketing blog.
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Google have released their new product called Insights for Search (beta). It is created for advertisers to help them understand their market by region and display information with search volume data.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges - Inside AdWords blog.
(Click on the image to enlarge to full-screen).
What can you do with Google Insights for search?
- Find out which keywords have more popularity among your target audience.
If you are not sure which keywords should you use you can compare several keywords, set the time frame and region to see which keyword is the best one to use. - Determine seasonality.
Check when is the best time to start a promotional campaign or when to start Google AdWords PPC campaign. With this information business owner may predict sales, number staff members necessary and so on. - Check your competition.
With Insights for Search an advertiser is able to associate a brand or a product with a company that may be their competition. That way creating a more successful ad campaign is more precise. - Search for new markets.
If your company is growing or if its loosing a lot of money on wrong advertising you may want to check the trends of your target audience. If you you selling one kind of red whine while your target audience wants to buy another kind of wine you should change that immediately to suit your customers needs. Now you can check the interests of your customers and make your business grow even faster by finding the right market.
You can download the results of your research to a CSV spreadsheet but only when you are logged in to your Google account you will see actual data in the spreadsheet.
I have noticed that depending on the referrer website on Google, the Insights for Search have 2 different favicon images. Strange, but Google seems to have problems with sticking to one design.
Google AdWords blog about Google Insights for Search.
Google Insights for Search FAQ.
Sphere: Related Content- Tags: Google, google insights for search, search
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Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
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Ozan Onay (1 comments.)
August 19th, 2008 at 2:50 pm
Insights is an interesting tool that we’re just learning how best to utilize. From a strategy perspective, a good starting point is Andrew Chen’s recent posts, including some interesting time slicing:
http://bit.ly/1N9PsT
http://bit.ly/3MA9K1
And if you’re interested in quantifying geographic spread from CSV dumps, check out a tool that I built for it:
http://bit.ly/25AvRm
Ozan Onays last blog post..Jakobian WordPress theme - hideously ugly design inspired by Jakob Nielsen
Pawel Szulencki (18 comments.)
August 19th, 2008 at 4:35 pm
Thanks Ozan for the links. Its worth reading.
Anthony (1 comments.)
August 21st, 2008 at 12:50 pm
This is a great instrument and I am sure that any one can utilize it easily. And many thanks Ozan for providing that links. That was very informative.