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The idea of The Long Tail was proposed by Chris Anderson in “Wired” magazine in October 2004. He stated that companies with certain business models can make significant profits on selling many niche, non-mainstream products instead of selling large number of popular products. By giving great number of different products to offer, on-line stores, such as Amazon.com, may make profit by selling just couple of items of one product per year. Such small transactions multiplied with millions of items give great number of income to the shop each year.

A Pareto principle (also known as the 80-20 rule) saying that 80% of effects come from 20% of causes have now been pushed away by some of big players on Internet market. 80% of income does not necessarily have to come from 20% of your website clients. On the contrary, you can make business with millions of small clients and make $$$ profit $$$.

Although Amazon.com may have not intentionally came with The Long Tail business model idea compliant, Google made it on purpose. By launching Google AdSense and Google AdWords the company gave away many valuable tools for free, gaining peoples trust and establishing itself as one of biggest PPC campaigns advertising network and advertisements provider. Why attract couple of big advertisers, when you can create a simple (by simple i mean simple to set up, navigate and so on) platform for millions of small advertisers. As you can see Google once again was right. They developed and implemented The Long Tail theory in real business model that works. Google now makes 98% of its income on advertisements.

The Long Tail theory for SEO experts means that most of websites traffic may come from niche keywords and non popular key phrases. Optimizing for just couple of keywords makes sense in some cases, but anyway, most clicks may come from other, non-optimized key phrases. Therefore by creating a unique, interesting content you may attract more traffic to your website than creating a poor, duplicated content.

Be creative, write unique content, attract more people to your website and see how The Long Tail may effect your site in a positive way.