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Read the Day 1 of “State of The Blogosphere”.

Day 2: The What and Why of Blogging

This day answers the questions about what bloggers blog about, how many topics do bloggers cover in a single blog and what is their writing style.

Most bloggers write about multiple topics, and both personal and professional topics are equally popular…Three-quarters of bloggers cover three or more topics. The average number of topics blogged about is five.

Half of bloggers consider their style to be sincere, conversational, humorous, and expert in nature.

The majority of bloggers openly expose their identities on their blogs…

Most popular topics on blogs are:

Why bloggers blog?

Mostly because they want to share their thoughts and opinions with others. They want to challange their own thinking ways against other peoples opinions.

How to measure bogs success?

82% look to more than one means to measure the success of their blog, with the average blogger looking at four distinct metrics. Personal satisfaction is by far the most popular measure of success…

Personal satisfaction makes our lives happier and easier. By feeling we accomplished something we feel better in our own eyes. No wander we measure the success of our blogs by our own small worlds called “me”. If im satisfied with my blog, it means its successful to me, no matter what the statistics say.

Why people blog?

For Fun! But we wouldnt mind making sme money of it, right.

Twenty percent are currently making some money blogging, and another 42% hope to make money on their blog in the future.

Blog benefits

Most bloggers have identified some benefits of running a blog: personal (getting friends online, being more recognized, keeping in touch with family) and professional (more professional opportunities).

The full Day 2 at Technorati.

Tomorrow Day 3: The How of Blogging. Come back tomorrow for short review.

*All images by Technorati.