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2008 State of The Blogosphere by Technorati - Day 4
28Sep2008 Filed under: News, Social Author: Pawel Szulencki
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Read the Day 1 of “State of The Blogosphere”.
Read the Day 2 of “State of the Blogosphere”.
Read the Day 3 of “State of the Blogosphere”.
Day 4: Blogging For Profit
This day present information concerning monetizing blogs. Technorati report states that most bloggers use advertising on their blogs using different tools.
As blogs build loyal audience, create valuable and high quality content they are perfect advertising platform for many advertisers. There is just few bloggers that do not know how to enable advertising solutions on their blogs and majority of bloggers can figure that out by themselfes if they want to sell advertisements on their web blog.
Do you have advertising on your site, or receive cash or products through the following means?
Among bloggers who have advertising on their blogs, two in three have contextual ads (such as Google AdSense). One-third of bloggers have affiliate advertising on their blog. One in five negotiate directly with advertisers and one in ten sell advertising through a blog ad network.
How Bloggers Manage Advertising
Average Annual Revenue is more than $6,000
The average annual blogger revenue is more than $6,000. However, this is skewed by the top 1% of bloggers who earn $200k+
Bloggers know how to monetize their blogs. The investments made into blogs return themselves. There are blogs with high yearly income and over million of visitors each month. Those are the most popular blogs on the Internet. Less known and niche blogs can count also on loyal audience and decent amount of targeted traffic and can expect to earn money on their blogs through advertising.
| What is your annual estimated revenue from advertising on your blog? | Annual revenue from blog (US$) | ||
| MEAN annual revenue | MEDIAN annual revenue | MAXIMUM annual revenue | |
| U.S. bloggers with advertising | $5,060 | $200 | $350,000 |
| European bloggers with advertising | 9,040 | 200 | 324,000 |
| Asian bloggers with advertising | 7,440 | 120 | 250,000 |
| What is the average CPM that you receive for advertising on your site? | CPM US$ (cost per thousand impressions) | ||
| MEAN CPM | MEDIAN CPM | MAXIMUM CPM | |
| U.S. bloggers with advertising | $4.20 | $1.20 | $30 |
| European bloggers with advertising | 3.31 | 0.55 | 50 |
| Asian bloggers with advertising | 6.21 | 1.30 | 55 |
High Revenue Bloggers
On average top 10% blogs earn $19 000 annually. Most of them are self-employed male professionals.
In general top bloggers do the same as all other bloggers but on much bigger scale. They are committed to blogging, spend much more time and resources on developing their blogs. But at the same time they get more income from their blogs, more popularity and traffic.
The more you put in = the more you take out
*All images by Technorati
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About this blog
Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
Søkemotoroptimalisering (1 comments.)
September 29th, 2008 at 2:31 am
Overall this article is very good, but a I miss some detailed info about how the different bloggers work to define the most valuable topics for their blogs. Do you have any information on how the different bloggers define the correct keywords, topics, niches and more?
It would be very interesting to read about!
Best regards from a happy learner