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Read the Day 1 of “State of The Blogosphere”.

Read the Day 2 of “State of the Blogosphere”.

Read the Day 3 of “State of the Blogosphere”.

Read the Day 4 of “State of the Blogosphere”.

Day 5: Brands Enter The Blogosphere

This is the final day of the 2008 Technorati “State of the Blogosphere” annual report covering brand presence in blogosphere.

According to Technorati research blogs are becoming the main source on information. Most big companies have already approached the most popular bloggers in order to promote their services/products on the Internet.

In other words companies have finally realized the fact that blogs have great power of influencing customers. Products and service reviews are posted on daily basis by many blogs. As clients search for review information on internet and general information about companies, they try to keep the best possible image of their brand, also by approaching influential bloggers to post favorable articles about their services.

One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

Thats why Google and other big companies announce various new products through blogs. And thats why news about new product spread so fast.

Blogs are taken seriously

The below graph shows that blogs are becoming more popular and respective source of information on the Internet. They outrun traditional media in many fields.

Blogs are news of today, traditional media are news from yesterday.

The main source of news on blog sites are…other blogs Where do we go to find news? Blogs.

*All images by Technorati.