SeoblogR

(No Ratings Yet)

 Loading ...

Welcome back! Thanks for sticking by.

If you were ever wandering what factors do Google take into consideration when calculating your websites rank in their indexes take a look on the SEOmoz report on Google Search Ranking Factors. The report was created by the elite of organic search engine optimization in the world with names such as Aaron Wall, Danny Sullivan, Eric Ward, Rand Fishkin, Jill Whalen or Joost de Valk just to mention few.

Factors most important to Google in 2007:

• Keywords use in Title Tag
• Anchor Text of Inbound Link
• Global Link Popularity of Site
• Age of Site
• Link Popularity Within the Site’s Internal Link Structure
• Topic Relevance of Inbound Links to Site
• Link Popularity of Site Topical Community
• Keyword Use in Body Text
• Global Link Popularity of Linking Site
• Topical Relationship of Linking Page

Top 5 negative factors:

• Server is Inaccessible to bots
• Content Duplicate
• External Links to Spam/ Low Quality Sites
• Participation in link exchange programs, actively selling links
• Duplicate Title/Meta Tags on many pages

The report shows in detail all factors and shortly explain each and every one of them. For comparison you can also reed the document of Search Ranking Factors in year 2005 to see what changed during that time.

The full document of Google Search Engine Ranking Factors is available at http://www.seomoz.org/article/search-ranking-factors