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To make sure that your website will not be penalized or duplicate content issues you can do the following things:

  1. Block search engine robots from accessing approtiate parts of your website. If you have printer friendly feature on your website you may consider blocking the access to those pages to limit the possibility of duplicate content issues. Use robots.txt file or meta “no index, no follow” tags to block access to those pages to search engines.
  2. Use 301 permanent redirects - when you move content from one page to another always use permanent redirect instead of 301 temporary moved redirect. That will guide search engines to the right content and will make sure that your website is always present in search results under the up to date URl addresses.
  3. Be consistent - keep internal linking consistent. For example always link to /page/ rather than /page and /page/ and /page/index.html That way you will keep the PageRank on one page and help search engines determine and list only one web page instead of three with the same content. That applies to internal and external linking. All ingoing links (if possible) should link to the same pages, not different URl addresses of the same content.
  4. Optimize CMS system - many Content Management Systems (CMS) are not well optimized for search engine purposes.
  5. Use preferred version of domain name - for instance use www.domainname.tld or domainname.tld 301 redirect one version of your website to another (with or without “www”). That will guarantee that your website is crawled and indexes once, not twice just under different URL. Use .htaccess file to set up your preferred domain.
  6. HTTP vs HTTPS - make sure to redirect approtiate pages to only one protocol version (http or https) of your site. Dont let users access the same information through http and https protocols as those are different URl addresses with the same content - duplicates. Allow only one version of each page with only one protocol. 301 redirect all necessary pages to only one version.

Using the above tips will help your site rank well in search engines and will make sure that duplicate content issues do not meet your website.

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