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There are several steps that you can take in order to maximazie your SEO efforts. Keeping those steps in mind can greatly increase your outcome from your campaigns.

Set-up your goals

To properly measure the effects of your campaigns you need to have some metrics against which the outcome can be analyzed. You need to set-up the goals of your SEO campaign. Different websites may have different goals. An example goals may be:
- branding - create awareness about your website, certain product or services you have to offer,
- gain bigger market share - beat your competition and gain more customers
- attract 10 000 new visitors
- get 25 new RSS subscribers to your blog
- gain 10 quality links from PR5 or higher websites related to your business
- get 100 new newsletter subscribers to your monthly newsletter
- rank on no.1 for certain keyword

The possibilities are almost endless, it all depends on your website needs and expectations. Setting-up your goals and writing them down is very important. Over the course of action you may loose track of your primary goals and later it may be very hard for you to remember what kind of outcome were you hoping for from your SEO campaign.

Making your goals realistic is also very important. Make them adequate to your website position, possibilities and expectations.

Make a plan of the whole SEO campaign

Create a plan step by step describing all the steps and processes of the whole campaign. Determine which processes are the most important and which ones can be done with little time and effort (if there are any like that). That will help you plan the time needed for each process and also you can assume the timescale for that project.

Make adjustments to the campaign

If, after making all assumptions you decide that it will take too long or that you do not have the time or resources needed to finish the campaign you can make some adjustments to the campaign, assign resources in different ways or decide to run that campaign at a later time when you have all the necessary things in place.

Run the campaign

After planning you need to start the campaign. At this time you should know what to do step by step. Follow your plan making adjustments all the time. You may have some unexpected chances to take or some previously unseen options that you can consider taking. Only do not change your goals as those should remain the same in order to perform an analysis of your campaign to determine its success or failure.

Do not stop the campaign when you reach your goal. The best is to run the campaign over the time stated in your goals and in the seo campaign plan. If you reach your goal before the deadline of the campaign you may miss the chance to gain even more from that campaign. On the other hand, if you do not get the effects as planned and want to reach your goals anyway, you will find yourself spending time and resources on something that is not making as much profit as intended.

Keep campaign statistics

During the whole campaign try to keep track of all the statistics and information that may be important to analyze the campaign. Do not forget about traffic statistics, RSS feed statistics, sales data, number of additional phone calls, number of inbound links & mensions in press, radio or TV about your products or services. In general track everything you can and need.

Analyze the SEO campaign

Ok, this is the hard one. You may be tempted to rush into making fast conclusions due to time limitations or insufficient amount of data. Try to be objective, try to look on all data with fresh look.

To analyze the effectiveness of your campaign you need to gather the goals and all information that you have about the campaign while it was running. Compare the goals and what was really achieved. Did you managed to meet your goals, did you made bigger profits that expected or was your seo campaign a failure? Only you can tell it.

Conclusions

When you know if your campaign was a success, failure or in between, you can learn from it. What did worked and what failed. Which processes occured to bring the best outcome, which processes were the most satisfactory and most efficient. Learn from your campaign and implement the best things in your next seo campaign and try to eliminate the bad things. That way you can build better and better campaigns in the future.

NOTICE: You can not properly optimize your website with running only one campaign with deadline. SEO is a process and campaigns are important part of it.