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The affiliate duplicate content issue and the same product description on various websites duplicate content issue have one thing in common: many people using the same content provided by one side and used by many webmasters to promote products or services. Lets see what causes it and how to avoid it.

1. Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. Affiliate marketing overlaps with [...] regular advertising methods[...]: organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising - Wikipedia.

How affiliates may cause duplicate content issues?

In order to generate income from their affiliate doings, affiliate program members need to create marketing content on other websites to attract visitors to click on affiliate link and generate income that way. If you have lots of affiliates, some of them may be lazy or incapable of creating their own, unique content to market their affiliate efforts.

You should also, as a good affiliate program owner, give your affiliates some possible, sample marketing resources, either content, graphics, tips etc. to show them the way you wish your services should be market and to have some control over what you affiliates use as advertisement of your own brand.

All of the above may cause a duplicate content issues. Some percentage of affiliates may be using only the content you deliver to them, which they will re-publish in unchanged way on other pages causing possible duplicate content issues.

How to avoid affiliates duplicate content issue?

• Encourage your affiliates to generate their own content - by doing this, you will ensure that your brand is expanding onto new markets with unique content and that this do not cause duplicate content issues. You should always provide them with samples of promotional materials, but you should insist that affiliates create their own, valuable content. After all you pay them to market your brand in unique way, not to publish the same content on other pages.
• Educate your affiliates in marketing your products - make sure your affiliates understand the meaning of marketing your brand name or products on the Internet. Allow them to ask questions about ways to market your website, prepare a guide that they may read in order to learn more about possible advertising solutions that will not cause duplicate content issues and will create more unique and valuable content which will promote your website in a positive way.

2. The same product description on different websites is often outcome when e-commerce shops publish manufacturers product descriptions on their websites instead of changing the description. Product manufacturers, publishers and producers always create descriptions for their products and send it to other companies which may use it on their own websites.

Lets take for example:
“Toshiba Satellite L305-S5907 15.4-Inch Laptop (2.0 GHz Intel Pentium Dual Core T3200 Processor, 4 GB RAM, 320 GB Hard Drive, DVD Drive, Vista Premium)”.

There are 809 results for that search query in Google search engine. Thats a lot the same product descriptions on different website, right?

How to solve the same product description duplicate content issue?

• Create unique content for each product description - simple, and most effective…and hardest to achieve.
• Add something from yourself to the product description. Even if its small portion of information, try to add something from yourself to limit the possibility of duplicate content issues.

Actually there are small chances that your site will be penalized with duplicate content penalty for using manufacturer product description. Search engines understand the way e-commerce sites operate and they usually do not penalize for that kind of behavior. Nevertheless i suggest creating unique product descriptions or at least adding something from yourself to the product description to limit that possibility, show your clients additional information about product and stand out of the crowd of other e-commerce shops.