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Syndicated RSS feeds and SEO duplicate content issue
5Dec2008 Filed under: SEO Author: Pawel Szulencki
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Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary of the website’s recently added content (for example, the latest news or forum posts) - Wikipedia.
There are many websites offering only RSS feeds from other websites and they do not generate original content itself. The purpose of such websites is either ranking high for certain keywords and monetizing the website with use of Google AdSense or other forms of advertising or presenting valuable information to users by gathering information from different pages in one place.
There are RSS feed directories which present your most recent posts, you can also show up your recent posts on may other websites including social media websites. Those may theoretically pose a duplicate content issues as they republish the same content on different websites.
Publishers: how to avoid duplicate content issues
If you are publishing other websites RSS feeds on your website you should remember to:
- publish only frequently updated, valuable information - that will help keep your site fresh and up to date, many changing content will also help prevent from duplicate content issues
- always link back to the source - search engines will see that you are publishing other websites content with link back and they will not have any problems to determine the original source of information.
- always try to add your own content - in order to keep the original to duplicate content ratio as positive as possible, add your own content to the website where you publish other websites RSS feeds.
Authors: how to avoid duplicate content issues
If you are the author of republished RSS feed materials, consider the following:
- always add link to your own website - RSS feed reproduces the link back to the original content and the links will point to your website
- write original content to attract other website owners to publish your content or at least refer to your content with link back to it
- validate your RSS feed to check its compliance with web standards
- Tags: duplicate content, RSS, SEO
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About this blog
Pawel Szulencki is a SEO (Search Engine Optimization) and Marketing certified specialist who is interested in organic SEO, paid campaigns (PPC) and Social Media Marketing channels. (Read more)
Andy @ RSS 001 (1 comments.)
December 6th, 2008 at 10:53 pm
There shouldn’t be an issue with duplicate content really - on many of my sites I like to only publish a summary in the RSS feed.
As you noted too, always keep a link back to your original article.
There are quite a few RSS directories out there now but only a handful are really quality directories worth submitting to
Facebook Connect (1 comments.)
December 17th, 2008 at 11:54 am
I agree with Andy on having no issue with duplicate content. Although, back-linking is essential if anyone is publishing duplicate material into their site. Nice tips for avoiding the duplicate content, though.