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The mother of SEO contests in English world is 2004 “nigritude ultramarine” contest organized by SearchGuild. It is a nonsense phrase which now has 52,800 results shown in Google. The most comprehensive source of information about this contest can be found on nigritudeultramarines.com/ During this competition many competitors used more aggressive SEO methods and many weblogs and wikis had to prevent from “nigritude ultramarine” comments and entries spam.

On January 2006, during “Redscowl Bluesingsky” contest issued by seologs.com a new rule was introduced. A limitation for only new domains meant that it was harder to influence ranking algorithm for target keyword from domains already established. That proved to work well and many following contests used that rule.

A 2006 “v7ndotcom elursrebmem “contest held by v7n web development community , which now have 104,000 results in Google, had another new rule: all contestants had to link back to the organizing body - v7n. This rule is also practiced by following SEO contests, as it brings high volume of traffic to the organizing body.

My favorite SEO contest so far is 2007 “Globalwarming Awareness2007” contest organized by getupdated.se and seoworldchampionship.com won by Benj Arriola. The prizes: first place - CITROEN C2, a Caribbean Islands cruise for second place, a plasma TV for the third place, and money (500$ and 100$) for the fourth and fifth place(respectively). The purpose of this contest was to bring public attention to the problem of global warming. You can read more about it on contests official website at seoworldchampionship.com/

I like that contest the most from any previous SEO contests as it brings some meaning behind the targeted keyword. It is not just another keyword in search engines dictionaries (read indexes). It is about bringing awareness about global warming issue. The prize was very high making this contest very interesting and worldwide known and recognized. It’s about high cause. Currently there is 1,060,000 results for that key phrase on Google.

So as you can see most SEO contest target keywords have no, or little meaning (by reversing words order). The main purpose of such contests is to rank no.1 in search engines for non existing keyword before start of contest. I think its nothing bad, but it doesn’t bring anything really interesting except for the anticipation for the final results. It’s good to check your skills and new SEO methods. But in my opinion search engines could become a way of sending mass message to the people, which could make them think about some important matters from global point of view. Don’t get me wrong, i’m not a pseudo-ecologist trying to change the world by search engines. I believe that SEO contests could bring a little more than just skills. Why not use those skills in a good cause and make people think about things that really matter.

So what could be next SEO contests keywords?

• switchoffcomputers - Switch Off Computers
• stopdrivingwhileintoxicated - Stop Driving While Intoxicated
• exploitationstop - Expoitation Stop

Write your own ideas for keywords you find worth making SEO contest for.